"We are the makers of music and the dreamers of dreams... you should never doubt what nobody is sure about."

-Willy Wonka


Creative Culinary Concepts, LLC was founded in 2011. Lead by highly regarded Executive Research Chef, Dennis Samala. CCC is a boutique consulting practice of passionate, strategic-minded, culinary, and food science experts. Experienced in the Foodservice, Consumer Product Goods, and Food Manufacturing market space. We exist to provide our clients with innovative product, process, and culinary sales solutions that drive their business through sales and profitability.  


Services We Offer


Foodservice/Foodservice Manufacturing


Culinary & Sales Support

Strategic Marketing Roadmap



Some of Our Collaborations


Turnstone Pizza

Developed innovative & unique menu offerings for large foodservice company in the Middle East

Healthy Choice Soups

Instrumental in the development & market launch of New & Improved soup & chowders, 17 flavors

El Monterey Frozen Mexican Food

Developed & Launched the first retail brand for Ruiz Foods; Tamales, Burritos, Enchiladas, Chile Rellenos, and Taquitos

Jack in the Box

Development of the Kids Meal Apple Bites with Caramel dipping sauce, chicken nuggets, garlic herb fries, Grilled Deli Trio


Bricks Bar

Culinary & Technical architect for its first retail product line of Paleo Bars and Paleo Chips

Salad Shots

Developed and commercialized first retail line of "salad" protein bar

La Tortilla Factory

Conceptualized, developed, and commercialized Cocina Fresca line of All Natural Specialty cooking sauces

Day-Lee Foods

Conceptualized and developed Honey Sriracha Chicken Bites, Sriracha Chicken Potsticker, and Garlic Chicken & Noodles


What we do

We have worked with a variety of Foodservice and CPG companies, large and small in culinary development, product innovation and culinary sales support. Whatever your food and beverage needs are, we have the right solution for you.  We exist to provide our clients with marketing strategy, innovative product/process and culinary sales solutions that drive their business through sales and profitability.  Food is not just our Profession…it is our Passion.!!!

How we do it

Define - business objectives with mutual set expectations of desired outcome

Identify - opportunities through marketplace and business assessments that will drive the incremental sales & creative process

Create - strategic and tactical solution

Develop - action plan from "gold standard" to commercialization/in-house implementation

Prove - concept/product consumer liking to validate solution and mitigate risk

Implement - action plan to put solution to work

What we specialize in

Product Innovation


Strategic Marketing Plan

Culinary Sales Support

Work Overview

When we called Dennis we were looking to expand outside of our core product line of fresh tortillas. We wanted to leverage our brand with clean ingredients and robust flavors grounded in authenticity. Dennis worked with us to gain an understanding of our business model including our core consumer, retail market, and distribution in order to deliver products that are compatible. He brought us a wide array of innovative options to evaluate. He was very flexible when listening to our preliminary vision but was also offered further insights and ultimately strengthened our concepts. We were very impressed with the results and because of his expertise, we are prepared to go to market with an exciting new product line in 2017
— Sam Tamayo Vice Chairman & Chief Innovation Officer at La Tortilla Factory
I have had the pleasure of working with Dennis over the past 3 years on multiple menu innovations and food strategy initiatives. Dennis brings a high level of creativity, passion & results driven business acumen to every project, a balance that would be a great asset to any executive foodservice team.
— Tom Sadler Director Product Development at Panera Bread


(714) 872-0041


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