"We are the makers of music and the dreamers of dreams... you should never doubt what nobody is sure about."
-Willy Wonka
Quesa Birria Char Burger
Welcome to Creative Culinary Concepts, LLC, where culinary excellence meets strategic innovation. Established in 2011 under the visionary leadership of Executive Research Chef Dennis Samala, we are not just a consulting practice – we are a passionate team of culinary and food science experts dedicated to transforming the landscape of the Foodservice, Consumer Product Goods, and Food Manufacturing industries.
At CCC, we go beyond traditional consultancy; we embody a boutique approach, bringing a wealth of experience to the table. Our mission is clear: to empower our clients with cutting-edge product, process, commercially viable products, and culinary sales solutions that elevate their businesses to new heights of success and profitability.
Join us on a journey where creativity meets strategy, and let us collaborate to drive your business forward through unparalleled innovation. Elevate your brand through the artistry of Creative Culinary Concepts, where every dish tells a story, and every product sets a new standard in culinary excellence.
Santa Barbara Char Loaded Fries
Al Pastor Double Char Burger
Future Farm KeHE - Chicago June 2023
Get you plant-based on…CarHop Burger, Chi-Town Sausage, Tvna Pimento Cheese, and Slow-Cooker Meatballs
Welcome WRX Industries...inaugural production run!!!
We make real, high protein, meat based snack foods with iconic flavors. EAT REAL. EAT WRX.
Hart House Double Burg'r
Grand Opening of Hart House @ Westchester Location. Come get your Future Farm Burger here 8901 S Sepulveda Blvd. Los Angeles, CA 90045
Future Farm Carrot "Bacon" Smashed Burger Patty Melt
Featured @ Florida State University Kitchen Station Takeover
Future Farm Bakon Mac & Cheese Smashed Burger
Showcased @ Southwestern Adventist University, Keene TX
Lucile's Smokehouse BBQ Fried Chicken
Very First Fried Chicken…WOW!!! Love that crispy, crunchy, juicy goodness!!!
Filipino Adobo BBQ Pork Belly with Garlic Fried Rice
Thai BBQ St. Louis Pork Ribs with Jaew
Grilled Cauliflower "Steak" with Mediterranean Ancient Grain Rice Pilaf
Peruvian Ahi Tuna Poke Bowl with Aji Amarillo Pesto Sauce
Vietnamese Smoked & Grilled Sausage Skewers
California Avocado Toast with Peruvian Ahi Tuna Crudo
Summer Vegetable Paella
Rosemary Potato & Roasted Onion with Creamy Garlic Sauce
Roasted Butternut Squash & Smoked Pork Belly
Cochinita Pibil Torta
Pulled BBQ Beef & Bacon Burger
PB & J Bacon Burger
Korean Chicken Wings with Pickled Cucumber
Char-grilled Filipino Adobo Glazed Pork Belly
Tonkatsu Burger
Cream Cheese Toast & Cherry tomatoes with Everything Seasoning
Salted Caramel Apple and Basil Rolled Ice Cream
SAE Hot Kitchen
SAE Hot Kitchen Prep Sink
SAE Assembly/Prep Kitchen
SAE Front Meeting Space
SAE Front Room - Demo/Training Area
Foodservice/Foodservice Manufacturing
CPG
Culinary & Sales Support
Strategic Marketing Roadmap
Some of Our Collaborations
Turnstone Pizza
Developed innovative & unique menu offerings for large foodservice company in the Middle East
Healthy Choice Soups
Instrumental in the development & market launch of New & Improved soup & chowders, 17 flavors
El Monterey Frozen Mexican Food
Developed & Launched the first retail brand for Ruiz Foods; Tamales, Burritos, Enchiladas, Chile Rellenos, and Taquitos
Jack in the Box
Development of the Kids Meal Apple Bites with Caramel dipping sauce, chicken nuggets, garlic herb fries, Grilled Deli Trio
Bricks Bar
Culinary & Technical architect for its first retail product line of Paleo Bars and Paleo Chips
The Habit Burger
Interim Head of Food & Beverage; Develop F&B Menu Innovation Pipeline, Manage Ingredient Optimization, Develop & Implement Cooking Process Controls
La Tortilla Factory
Conceptualized, developed, and commercialized Cocina Fresca line of All Natural Specialty cooking sauces
Day-Lee Foods
Conceptualized and developed Honey Sriracha Chicken Bites, Sriracha Chicken Potsticker, and Garlic Chicken & Noodles
What we do
We have worked with a variety of Foodservice and CPG companies, large and small in culinary development, product innovation and culinary sales support. Whatever your food and beverage needs are, we have the right solution for you. We exist to provide our clients with marketing strategy, innovative product/process and culinary sales solutions that drive their business through sales and profitability. Food is not just our Profession…it is our Passion.!!!
How we do it
Define - business objectives with mutual set expectations of desired outcome
Identify - opportunities through marketplace and business assessments that will drive the incremental sales & creative process
Create - strategic and tactical solution
Develop - action plan from "gold standard" to commercialization/in-house implementation
Prove - concept/product consumer liking to validate solution and mitigate risk
Implement - action plan to put solution to work
What we specialize in
“When we called Dennis we were looking to expand outside of our core product line of fresh tortillas. We wanted to leverage our brand with clean ingredients and robust flavors grounded in authenticity. Dennis worked with us to gain an understanding of our business model including our core consumer, retail market, and distribution in order to deliver products that are compatible. He brought us a wide array of innovative options to evaluate. He was very flexible when listening to our preliminary vision but was also offered further insights and ultimately strengthened our concepts. We were very impressed with the results and because of his expertise, we are prepared to go to market with an exciting new product line in 2017”
“I have had the pleasure of working with Dennis over the past 3 years on multiple menu innovations and food strategy initiatives. Dennis brings a high level of creativity, passion & results driven business acumen to every project, a balance that would be a great asset to any executive foodservice team.”
Contact
(714) 872-0041
ChefSamala@ChefSamala.com